Top 10 Data Enrichment Tools in 2025

Data enrichment is one of the key processes when it comes to B2B lead generation. 

Let’s say you already have some basic information about your current lead list, such as their name, email, and the company they work for. 

The next step would be to fill in all the missing gaps of knowledge about each lead. For instance, you may need their updated work email, their LinkedIn profile and other relevant social media channels, the field they operate in, their position, the number of employees in their company, and so on. 

Each detail you add to the database will help you create more personalized outreach campaigns.

How to enrich your existing data

Data enrichment can be achieved through 3 main ways: 

• Manual research: You can rely on manually researching for all the missing data via Google or LinkedIn and manually verifying the data. This method can be very time-consuming since you will also have to manually update the database.
• Using B2B data enrichment software: This way, you can automatically extract all web data and leverage specialized software to gather profile and company data and automatically import them into your CRM. This method is usually the preferred method if you want to save time and deploy a more efficient data enrichment strategy.

Here are the top 10 tools in 2025 that you can use for data enrichment. We will include info about their features, pros and cons, as well as their pricing.

Quick comparison table 

Top 10 Data Enrichment Tools in 2025

1. Genesy

Genesy is an AI-driven B2B lead generation and outreach automation platform. And it is all about making the lives of SDRs easier by automating as many parts of the B2B sales and prospecting processes as possible to save time and optimize sales’ teams efforts. 

Key Features:

• AI data sourcing and enrichment
• AI Sales Agent to keep the conversation going 
• Built-in automated outreach ​
• User-Friendly Interface

Pros:

• Automation of repetitive tasks
• Streamlines all sales efforts
• Real data in real-time
• Customizable to specific business needs
• Helpful customer support team

Cons:

• No free trial available (however, you can get a free demo to test out the product)
• No dialer is available (for AI-powered calls) 

Pricing:

Custom plans tailored to individual business requirements. You can select the lead generation service, the automated messaging service, or both at the same time. 

Request a personalized quote here: https://www.genesy.ai/pricing  

2. Apollo.io

Apollo.io is an AI Sales platform that you can use for data enrichment. It combines B2B contact databases with various engagement tools.​

Key Features:

• Large Database
• Offers Engagement Tools
• CRM Integrations with Salesforce and HubSpot
• You can use it to record outbound call outcomes​

Pros:

• Provides lead generation capabilities using AI
• Comprehensive data enrichment features

Cons:

• The data available may be outdated
• Limited data coverage
• Poor customer support
• Bulk action limits

Pricing:

Starting price: $49 per month (billed annually) or $59 billed monthly.

3. Lusha

Lusha can help you engage your leads and enhance the sales outreach using their global B2B database for contact and company info.

Key Features:

• Contact Accuracy
• User-Friendly Extension
• GDPR and CCPA compliance​

Pros:

• Provides user and campaign analytics (although it’s limited)
• Ease of use with a quick setup.

Cons:

• The accuracy of data may vary across industries
• Restricted outreach
• Insufficient filters
• Poor customer support

Pricing:

Starting Price: $37.45 per month (billed annually) or $49.90 billed monthly.

4. ZoomInfo

ZoomInfo markets itself as the GTM intelligence platform. It offers B2B data and software to connect with and close deals.

Key Features:

• Comprehensive Data
• Advanced Integrations
• Offers Intent Data

Pros:

• Extensive database with detailed company insights.​
• Advanced features like intent data and organizational hierarchies.​

Cons:

• Steep learning curve
• Low data accuracy
• High starting costs + annual contract requirements can be a big minus

Pricing:

ZoomInfo pricing is customized based on your business needs. The plans often require annual contracts that start at approximately $15,000. 

5. Kaspr

Kaspr is a European-focused platform that helps you find the contact details of your prospect using the Chrome Extension.

Key Features:

• Real-Time Data Verification 
• European Focus
• Works well with CRMs like HubSpot and Salesforce.​

Pros:

• Free to use (but very limited)
• Offers a Chrome Extension
• User-friendly interface

Cons:

• Since it is mainly focused on the European market, this can be limiting if you want to expand to non-European markets. 
• They are mainly focused on data enrichment, not outreach automation.

Pricing:

The paid plan starts at $49 per month.​

6. Cognism

Unlike Kaspr, Cognism is a global sales platform that provides B2B contact data, focused mainly on phone numbers and emails. 

Key Features:

• Large B2B Database
• AI-Powered Lead Enrichment
•  Integrates with platforms like Salesforce and HubSpot. ​

Pros:

• Smooth integration with popular CRM systems
• Intuitive interface 

Cons:

• Steep pricing (especially for smaller businesses or startups.
• Problems with data accuracy and outdated information. 

Pricing:

Starting price: $15,000 access fee plus $1,500 per user annually. 

7. Adapt.io

Adapt.io is a B2B lead intelligence platform that provides contact data for marketing and sales teams. It can be used to help you enhance your lead-generation efforts.

Key Features:

• Real-time contact enrichment
• Chrome Extension
• Seamless integration with Salesforce and HubSpot ​

Pros:

• User-friendly interface 
• Strong integration with various CRM systems ​

Cons:

• Limited free pricing
• Problems with data accuracy 

Pricing:

Starting price: $49 per month (paid monthly)​

8. BetterContact

This B2B contact data provider collects information from multiple sources, focused on email and mobile number discovery for your leads. 

Key Features:

• Multi-Source Aggregation
• AI-Driven Provider Sequencing
• Data Verification 

Pros:

• High Data Accuracy
• User-Friendly Integration

Cons:

• Limited credits, even with paid plans
• They are mainly focused on data enrichment, not outreach automation.

Pricing:

Starting price: $15 per month (paid monthly)

9. Artisan

This AI-driven sales platform is designed to help you automate and personalize your sales efforts. 

Key Features:

• AI Sales Agent 
• List building
• Workflow Automation

Pros:

• Comprehensive Automation
• AI-Driven Personalization
• Built-In Hallucination Checks

Cons:

• High Cost
• Limited AI Functionality
• Steep Learning Curve
• Poor AI-generated email quality

Pricing:

Artisan offers custom pricing. 

10. AI SDR‍

Like most tools mentioned until now, AI SDR, as its name suggests, automates prospecting, outreach, and lead qualification with the help of AI.

Key Features:

• AI-Powered Sales Outreach
• Seamlessly integration with Salesforce, HubSpot, and Zoho
• Sales Performance Analytics

Pros:

• Personalized AI-Driven Messaging
• Easy CRM Integration
• Advanced Analytics for Optimization 

Cons:

• Lacks Human-Like Personalization 
• Insufficient In-App guidance
• Limited integrations
• Lacks advanced features  

Pricing:

AI SDR offers custom pricing. The lowest plan starts at $500 per month (paid annually).

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